QR Codes

Direct Mail QR Code Scan Rate

Direct Mail QR Code Scan Rate

Direct Mail QR Code Scan Rate

Do people scan the QR code printed on a mail piece? Should you use QR codes in your next direct mail campaign? To answer these questions, I looked into the data from some of our campaigns’ reports.

Posted in Direct Mai on February 1, 2024 by Ramin Zamani ‐ 2 min read

3 Types of QR Codes

3 Types of QR Codes

3 Types of QR Codes

Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?

Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read