In this post, I'd like to discuss three fundamental concepts in GA4: events, key events, and conversions. Understanding these elements is crucial for effectively leveraging GA4's capabilities.
Posted in Digital Marketing on July 29, 2024 by Ramin Zamani ‐ 3 min read
In my work with Google Analytics 4 (GA4), I've observed that predictive audiences are an underutilized yet potentially impactful feature.
Posted in Digital Marketing on July 22, 2024 by Ramin Zamani ‐ 3 min read
Let me share a secret that’s hiding in plain sight: GA4’s remarketing features are a game-changer, yet they’re frequently overlooked.
Posted in Digital Marketing on July 20, 2024 by Ramin Zamani ‐ 3 min read