Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read
On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?
Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read
I analyzed 33 webinar landing pages and uncovered 11 elements that can significantly improve your registration rates. I have listed them all in this post and included a checklist for you to grab.
Posted in Landing Page Tips on January 4, 2024 by Ramin Zamani ‐ 8 min read
A series on a few interesting art pieces in Carlsbad.
Posted on April 1, 2023 by Ramin Zamani ‐ 1 min read
Victoria beach is a secret gem in Laguna Beach. The white sandy beach is well hidden behind a narrow staircase and is a fantastic place to relax and enjoy the breath-taking views of the Pacific ocean.
Posted in Coast on September 30, 2022 by Ramin Zamani ‐ 1 min read
Widely recognized as an international destination, South Coast Plaza is the largest shopping mall in California and the 4th largest in the United States.
Posted on September 1, 2022 by Ramin Zamani ‐ 1 min read
Here are a few shots I took during our week-long trip to New York this summer. More to come!
Posted in Travel on July 30, 2022 by Ramin Zamani ‐ 1 min read
Irvine ranks the happiest city in Southern California and fifth in the US. Irvine Parks are amongst the top 10 nationwide. And for a good reason.
Posted on June 18, 2022 by Ramin Zamani ‐ 1 min read