Do people scan the QR code printed on a mail piece? Should you use QR codes in your next direct mail campaign? To answer these questions, I looked into the data from some of our campaigns’ reports.
Posted in Direct Mai on February 1, 2024 by Ramin Zamani ‐ 2 min read
Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?
Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read
Some direct mail marketers resent digital marketing. They see it as an evil force stealing their budget and taking credit for their results.
Posted in Direct Mail on January 29, 2024 by Ramin Zamani ‐ 2 min read
With its 8.5 miles of beautiful beach and mild climate, Huntington Beach is the perfect place in Orange County for surfing.
Posted in Photography on January 28, 2024 by Ramin Zamani ‐ 1 min read
The best things in life are free.
Posted in Photography on January 28, 2024 by Ramin Zamani ‐ 1 min read
Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read
On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?
Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read
I analyzed 33 webinar landing pages and uncovered 11 elements that can significantly improve your registration rates. I have listed them all in this post and included a checklist for you to grab.
Posted in Landing Page Tips on January 4, 2024 by Ramin Zamani ‐ 8 min read