Digital Marketing Is Your Friend
Some direct mail marketers resent digital marketing. They see it as an evil force stealing their budget and taking credit for their results.
Posted in Direct Mail on January 29, 2024 by Ramin Zamani ‐ 2 min read
Ramin Zamani
Surfers of Huntington Beach
With its 8.5 miles of beautiful beach and mild climate, Huntington Beach is the perfect place in Orange County for surfing.
Posted in Photography on January 28, 2024 by Ramin Zamani ‐ 1 min read
Sunset at Pavilion Park
The best things in life are free.
Posted in Photography on January 28, 2024 by Ramin Zamani ‐ 1 min read
Personalization Doesn't Work
Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
3 Secrets of Savvy Direct Mail Marketers
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read
Direct Mail Marketing in a Cookieless World
On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?
Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read
Anatomy of a Perfect Webinar Landing Page (includes a helpful checklist and real-life examples)
I analyzed 33 webinar landing pages and uncovered 11 elements that can significantly improve your registration rates. I have listed them all in this post and included a checklist for you to grab.
Posted in Landing Page Tips on January 4, 2024 by Ramin Zamani ‐ 8 min read
Black and White Ladies
Without the color black, a black-and-white photograph can never be.
Posted on April 16, 2023 by Ramin Zamani ‐ 1 min read
Streets of Carlsbad
A series on a few interesting art pieces in Carlsbad.
Posted on April 1, 2023 by Ramin Zamani ‐ 1 min read
Urban Architecture
A set of architecture photographs taken in the streets of San Francisco and Irvine.
Posted on October 26, 2022 by Ramin Zamani ‐ 1 min read