Choosing the right domain name for your direct mail campaign is crucial. It's not just about having a web address; it's about having a brand that resonates and an offer that meets a specific need.
Posted in Direct Mail on February 25, 2024 by Ramin Zamani ‐ 3 min read
B2B marketing is undergoing a significant change. It will not happen overnight, but a transformation is underway.
Posted on February 6, 2024 by Ramin Zamani ‐ 3 min read
B2B marketing is evolving. What used to work before is no longer effective. If you are a marketer or a service provider, you need to pay attention to these new trends to stay relevant and be competitive.
Posted in Direct Mail on February 6, 2024 by Ramin Zamani ‐ 2 min read
Do people scan the QR code printed on a mail piece? Should you use QR codes in your next direct mail campaign? To answer these questions, I looked into the data from some of our campaigns’ reports.
Posted in Direct Mai on February 1, 2024 by Ramin Zamani ‐ 2 min read
Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?
Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read
Some direct mail marketers resent digital marketing. They see it as an evil force stealing their budget and taking credit for their results.
Posted in Direct Mail on January 29, 2024 by Ramin Zamani ‐ 2 min read
With its 8.5 miles of beautiful beach and mild climate, Huntington Beach is the perfect place in Orange County for surfing.
Posted in Photography on January 28, 2024 by Ramin Zamani ‐ 1 min read
The best things in life are free.
Posted in Photography on January 28, 2024 by Ramin Zamani ‐ 1 min read
Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read