In this post, I'd like to discuss three fundamental concepts in GA4: events, key events, and conversions. Understanding these elements is crucial for effectively leveraging GA4's capabilities.
Posted in Digital Marketing on July 29, 2024 by Ramin Zamani ‐ 3 min read
In my work with Google Analytics 4 (GA4), I've observed that predictive audiences are an underutilized yet potentially impactful feature.
Posted in Digital Marketing on July 22, 2024 by Ramin Zamani ‐ 3 min read
Let me share a secret that’s hiding in plain sight: GA4’s remarketing features are a game-changer, yet they’re frequently overlooked.
Posted in Digital Marketing on July 20, 2024 by Ramin Zamani ‐ 3 min read
While direct mail offers tangibility and personalization, Google Display Ads provide vast reach and precise targeting. When used together, they create a multi-touchpoint approach that can significantly boost your campaign's effectiveness.
Posted in Direct Mail on July 6, 2024 by Ramin Zamani ‐ 3 min read
You're likely already aware of social media's reach. But have you considered how it can work in tandem with your direct mail campaigns?
Posted in Direct Mail on July 3, 2024 by Ramin Zamani ‐ 3 min read
Choosing the right domain name for your direct mail campaign is crucial. It's not just about having a web address; it's about having a brand that resonates and an offer that meets a specific need.
Posted in Direct Mail on February 25, 2024 by Ramin Zamani ‐ 3 min read
B2B marketing is undergoing a significant change. It will not happen overnight, but a transformation is underway.
Posted on February 6, 2024 by Ramin Zamani ‐ 3 min read
B2B marketing is evolving. What used to work before is no longer effective. If you are a marketer or a service provider, you need to pay attention to these new trends to stay relevant and be competitive.
Posted in Direct Mail on February 6, 2024 by Ramin Zamani ‐ 2 min read
Do people scan the QR code printed on a mail piece? Should you use QR codes in your next direct mail campaign? To answer these questions, I looked into the data from some of our campaigns’ reports.
Posted in Direct Mai on February 1, 2024 by Ramin Zamani ‐ 2 min read
Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?
Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read