While direct mail offers tangibility and personalization, Google Display Ads provide vast reach and precise targeting. When used together, they create a multi-touchpoint approach that can significantly boost your campaign's effectiveness.
Posted in Direct Mail on July 6, 2024 by Ramin Zamani ‐ 3 min read
You're likely already aware of social media's reach. But have you considered how it can work in tandem with your direct mail campaigns?
Posted in Direct Mail on July 3, 2024 by Ramin Zamani ‐ 3 min read
Choosing the right domain name for your direct mail campaign is crucial. It's not just about having a web address; it's about having a brand that resonates and an offer that meets a specific need.
Posted in Direct Mail on February 25, 2024 by Ramin Zamani ‐ 3 min read
B2B marketing is evolving. What used to work before is no longer effective. If you are a marketer or a service provider, you need to pay attention to these new trends to stay relevant and be competitive.
Posted in Direct Mail on February 6, 2024 by Ramin Zamani ‐ 2 min read
Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?
Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read
Some direct mail marketers resent digital marketing. They see it as an evil force stealing their budget and taking credit for their results.
Posted in Direct Mail on January 29, 2024 by Ramin Zamani ‐ 2 min read
Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read
On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?
Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read