I share the top marketing strategies and tactics I've learned over a decade of hands-on experience building and running hundreds of campaigns for national and global brands.
Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read
On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?
Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read
I analyzed 33 webinar landing pages and uncovered 11 elements that can significantly improve your registration rates. I have listed them all in this post and included a checklist for you to grab.
Posted in Landing Page Tips on January 4, 2024 by Ramin Zamani ‐ 8 min read
"Pull your chair close to me and roll up your sleeve on your left arm," the young nurse told me nicely as I sat down next to her to get my second vaccination shot...
Posted on June 2, 2021 by Ramin Zamani ‐ 2 min read