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    3 Types of QR Codes

    3 Types of QR Codes

    3 Types of QR Codes

    Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?

    Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read

    Digital Marketing Is Your Friend

    Digital Marketing Is Your Friend

    Personalization Doesn't Work

    Personalization Doesn't Work

    Personalization Doesn't Work

    Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)

    Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read

    3 Secrets of Savvy Direct Mail Marketers

    3 Secrets of Savvy Direct Mail Marketers

    Direct Mail Marketing in a Cookieless World

    Direct Mail Marketing in a Cookieless World

    Direct Mail Marketing in a Cookieless World

    On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?

    Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read

    Anatomy of a Perfect Webinar Landing Page (includes a helpful checklist and real-life examples)

    Anatomy of a Perfect Webinar Landing Page (includes a helpful checklist and real-life examples)

    State the Obvious. Over-Communicate.

    State the Obvious. Over-Communicate.

    State the Obvious. Over-Communicate.

    "Pull your chair close to me and roll up your sleeve on your left arm," the young nurse told me nicely as I sat down next to her to get my second vaccination shot...

    Posted on June 2, 2021 by Ramin Zamani ‐ 2 min read