Digital Marketing Is Your Friend
Some direct mail marketers resent digital marketing. They see it as an evil force stealing their budget and taking credit for their results.
Posted in Direct Mail on January 29, 2024 by Ramin Zamani ‐ 2 min read
Digital Marketing Tips for Direct Mail Marketers
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I share the top marketing strategies and tactics I've learned over a decade of hands-on experience building and running hundreds of campaigns for national and global brands.
Personalization Doesn't Work
Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)
Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read
3 Secrets of Savvy Direct Mail Marketers
There are 3 secrets every savvy marketer knows about direct mail marketing that average marketers don’t.
Posted in Direct Mail on January 16, 2024 by Ramin Zamani ‐ 2 min read
Direct Mail Marketing in a Cookieless World
On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?
Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read
Anatomy of a Perfect Webinar Landing Page (includes a helpful checklist and real-life examples)
I analyzed 33 webinar landing pages and uncovered 11 elements that can significantly improve your registration rates. I have listed them all in this post and included a checklist for you to grab.
Posted in Landing Page Tips on January 4, 2024 by Ramin Zamani ‐ 8 min read
State the Obvious. Over-Communicate.
"Pull your chair close to me and roll up your sleeve on your left arm," the young nurse told me nicely as I sat down next to her to get my second vaccination shot...
Posted on June 2, 2021 by Ramin Zamani ‐ 2 min read