Digital Marketing Tips for Direct Mail Marketers

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I share the top marketing strategies and tactics I've learned over a decade of hands-on experience building and running hundreds of campaigns for national and global brands.

    How to Pick a Perfect Domain Name for Your Next Direct Mail Campaign

    How to Pick a Perfect Domain Name for Your Next Direct Mail Campaign

    The Rise of Branding in B2B Marketing

    The Rise of Branding in B2B Marketing

    The Strategic Role of Direct Mail in B2B Marketing

    The Strategic Role of Direct Mail in B2B Marketing

    Direct Mail QR Code Scan Rate

    Direct Mail QR Code Scan Rate

    Direct Mail QR Code Scan Rate

    Do people scan the QR code printed on a mail piece? Should you use QR codes in your next direct mail campaign? To answer these questions, I looked into the data from some of our campaigns’ reports.

    Posted in Direct Mai on February 1, 2024 by Ramin Zamani ‐ 2 min read

    3 Types of QR Codes

    3 Types of QR Codes

    3 Types of QR Codes

    Our data shows that nearly 75% of respondents prefer to scan a QR code on a mail piece. But which type of QR Codes should you use? Static, Dynamic, or Personalized?

    Posted in Direct Mail on January 30, 2024 by Ramin Zamani ‐ 2 min read

    Digital Marketing Is Your Friend

    Digital Marketing Is Your Friend

    Personalization Doesn't Work

    Personalization Doesn't Work

    Personalization Doesn't Work

    Not if your definition of personalization is limited to using “Hello {{First Name}}” in your messaging. (Though that’s still 3X better than using “Dear Valued Customer”!)

    Posted in Direct Mail on January 23, 2024 by Ramin Zamani ‐ 2 min read

    3 Secrets of Savvy Direct Mail Marketers

    3 Secrets of Savvy Direct Mail Marketers

    Direct Mail Marketing in a Cookieless World

    Direct Mail Marketing in a Cookieless World

    Direct Mail Marketing in a Cookieless World

    On Thursday, January 4th, Google began testing “Tracking Protection,” a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. How does it impact direct mail marketers?

    Posted in Direct Mail on January 6, 2024 by Ramin Zamani ‐ 4 min read

    Anatomy of a Perfect Webinar Landing Page (includes a helpful checklist and real-life examples)

    Anatomy of a Perfect Webinar Landing Page (includes a helpful checklist and real-life examples)