Landing Page Optimization

Whether running direct mail, email, or paid ad campaigns, your call to action drives your target audience to a landing page.

Many marketers spend a lot of time and money on designing the direct mail piece, email, or ad, but don’t pay enough attention to the landing page experience.

The people who visit your landing page are those interested in your campaign’s message or offer, so your landing page must create the best possible experience to engage and convert them.

Working with hundreds of clients over the last two decades and building several hundred marketing campaigns, I have gained quite a bit of experience in designing, developing, and optimizing landing pages. I plan to share a series of 52 detailed posts here.

These are practical tips, easy enough to implement each in a week, so if you follow along, you will have drastically improved your landing pages by this time next year.