Direct Mail and Marketing Automation

There are 5 key ways marketing automation improves direct mail campaigns:

1. Personalization #

Create a personalized experience for your mail recipients using Personalized URLs, QR Codes, and dynamic landing pages.

Personalization brings relevance. Relevance drives response.

2. Automation #

Automate your data processing and other repetitive tasks to launch direct mail campaigns faster and more reliably.

Automation improves efficiency.

3. Integration #

Retarget your mail recipients on social media with your direct mail messaging, creative, and offers to boost conversions.

Integrating direct mail with digital channels increases your ROI.

4. Attribution #

Accurately measure and track responses from direct mail with detailed analysis to make data-driven decisions.

Correct attribution proves the effectiveness of direct mail and empowers ongoing optimization.

5. Optimization #

Build a well-defined A/B testing framework to continuously test and beat the control piece and lift response rates.

Optimization ensures flawless execution and continuous enhancements.